Strategic planning
Strategic planning
Strategic planning is one of functions of strategic management which represents process of the choice of the purposes of the organization and ways of their achievement.
Strategic planning provides a basis for all administrative decisions. Functions of the organization, motivation and control are focused on development of strategic plans. Without using advantage of strategic planning, the organizations in general and certain people will be deprived an accurate way of an assessment of the purpose and the direction of the corporate enterprise.
The system of strategic planning gives the chance to shareholders and to management of the companies to decide on the direction and rate of development of business, to outline global tendencies of the market, to understand what organizational and structural changes have to happen in the company that it became competitive, in what its advantage what tools are necessary for it for successful development.
Until recently strategic planning was a prerogative of major international concerns. However the situation began to change, and as show polls, it is more and more companies representing medium business, begin to deal with issues of strategic planning.
Process of strategic planning in the company consists of several stages:
-
Mission definition is also more whole than the organization
-
Analysis of the environment
-
Strategy choice
-
Strategy realization
-
Assessment and control of performance.