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Benchmarking

Benchmarking

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Kazakhstan, Astana
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Description

Benchmarking

The benchmarking (English Benchmarking) is a process of definition, understanding and adaptation of the available examples of effective functioning of the company for the purpose of improvement of own work. It equally includes two processes: estimation and comparison.

Usually take the "best" production and marketing process used by the direct competitors and firms working in other similar areas for identification by firm of possible ways of improvement of its own products and methods of work for a sample.

Application of a benchmarking consists in four consecutive actions:

1. Understanding of details of own business processes.

2. Analysis of business processes of other companies.

3. Comparison of results of the processes with results of the analyzed companies.

4. Introduction of necessary changes for reduction of a separation.

From here allocate types of a benchmarking. Let's give here only some:

- internal — comparison of work of divisions of the company;

- competitive — comparison of the enterprise with competitors in various parameters;

- the general — comparison of the company with indirect competitors in the chosen parameters;

- functional — comparison on functions (sales, purchases etc.).

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